Truly great ideas look like great ideas. They propel business ahead by engaging, inspiring and winning over busy consumers, bringing color back to graying companies and delivering new concepts to that happy place far beyond forecasts. Great design grounded in smart strategic thinking earns you an extra moment to tell your story. It's about love and the bottom line — having them select you amidst all the other choices.

Founded in 2002, Fresh Oil is an award-winning visual strategy and brand design firm based in Rhode Island and serving clients across the country and around the globe. With our hearts and heads, we shape ideas that stand out, start conversations and make connections. With love and tenacity, we strive to make our clients businesses look and work better through great design.

Identity

Brand Strategy
Logos & Identity Development
Names, Taglines & Verbal Branding
Product Graphics & Color Consulting
Identity Standards Documentation

Retail

Packaging, Hangtags & Labels
Point-of-Sale
Branded Environments

Collateral

Corporate & Product Brochures
Annual Reports & Corporate Literature
Posters, Promotions & Announcements

Environments & Trade Dress

Signs & 3-D Brand Icons
Corporate Spaces
Kiosks & Trade Show Displays
Uniform Standards
Vehicle Graphics

Interactive Media

Digital Branding
Websites
Email Campaigns

Advertising

Print Campaigns
Direct Mail
Art Direction & Copywriting

Restaurants & Retail

Aspire at The Hotel Providence
Au Bon Pain
Blue Cross Blue Shield of RI
Chester’s _ Wichita, KS
CVS/Pharmacy
Foxwoods Resort Casino
King Kullen Supermarkets
The Loeb Boathouse, Central Park _ NYC
Mandarin Oriental Hotel Boston
Mill’s Tavern _ Providence, RI
Muchos Latin Grill _ Jeddah, Saudi Arabia
Newport Harbor Corporation
Ollie’s Noodle Shop and Grille _ NYC
PB’s Diner _ Glassboro, NJ
Red Stripe Brasserie _ Providence, RI
Royal Caribbean International
Serving You Restaurants Inc.
Siena _ Providence, RI
Tastings Winebar _ Gillette Stadium

Non-Profit & Community

The American Heart Association
BELL National
Boston Public Library
Boys & Girls Clubs of Boston
Brigham and Women’s Hospital _ Boston
Children’s Hospital Boston
Massachusetts General Hospital
Rhode Island College
Reach Out and Read _ Boston
YMCA of Greater Boston

Manufacturing & Services

5W!TS _ Boston
America’s Choice Products _ Newport, AR
Crossrail _ Benelux, Switzerland, Italy
The Henry Organization
Old Greenwhich Capitol Partners
Raffanelli Events _ Boston
Soundpoint Capitol

1000 Restaurant Bar & Café Graphics
American Corporate Identity 21
American Corporate Identity 22
Creative Latitude
Design for Special Events
HOW Magazine
International Billiard Expo "Best Booth Award"
Letterhead & Logo Design 4
Logo Lounge 3
Logo Lounge 4
Logo Lounge 5
Neenah Paperworks
Really Good Logos Explained
The Best of Business Card Design 8